MAZ Digital

Helping Publications Sell More Digital Magazines

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Revamp of the MAZ iOS, Android and Amazon digital magazine reader and storefront Apps.

MAZ needed a storefront to sell single issues and subscriptions. A complete revamp of the magazine reader was needed. The update visually adapted the UI as if the app was purposely designed and built for that brand.

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Due to the nature of my work and clients, I can't share all of my work publicly.
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Challenge

Many publisher's single issue and subscriptions had plateaued as print magazines lost footing against digital readers. They asked for a solution that would help them gain and retain more customers.

Solution

Redesign the entire app from the groud up with modern UI.

 

Introduce two industry firsts: Timed Preview and Digital Teadcard subscription tools. 

Results

58% ⬆︎

Total content downloads

62% ⬆︎

Single issue revenue

60% ⬆︎

Paid content download

4 x Higher

Conversion rate than industry

Design tools and processes

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Free Preview Flow


I created the flows for the Free Preview feature that satisfied the publisher's needs while delivering a rich product to the reader and enticing them to purchase. Prompt digital issue fulfilment and download of purchases was a priority in this flow. I introduced the split-download concept, where the first 10 pages are downloaded quickly while the rest download in the background. I've worked directly with the CEO and the team of offshore developers to refine these flows for engineering teams.

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Wireframes and Flow Documentation


Detailed wireframes and visual design specifications were developed as part of the briefing documentation delivered to the developers.

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Timed Preview


With the introduction of Timed Preview, users are now able to preview a magazine for a preset amount of time before they have to purchase. The brand owners set offers that appear in the floating preview panel. The pages blur when the timer runs out.

Digital Tearcard


This special offer pops up in all non-purchased issues to cross-sell subscriptions.

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Forms


The UI had to take into account that publishers had many different ways of authenticating against their reader's database.

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