MAZ Digital
Helping Publications Sell More Digital Magazines
Revamp of the MAZ iOS, Android and Amazon digital magazine reader and storefront Apps.
MAZ needed a storefront to sell single issues and subscriptions. A complete revamp of the magazine reader was needed. The update visually adapted the UI as if the app was purposely designed and built for that brand.
Challenge
Magazine publishers were desperate to remain relevant and get digital sales in the digital age.
Solution
Redesign the entire app from the ground up with modern UI.
Introduce two industry firsts: Timed Preview and Digital Tear-card subscription tools.
Results
58% ⬆︎
Total content downloads
62% ⬆︎
Single issue revenue
60% ⬆︎
Paid content download
4 x Higher
Conversion rate than industry
Design tools and processes
Free Preview Flow
I created the flows for the Free Preview feature that satisfied the publisher's needs while delivering a rich product to the reader and enticing them to purchase. Prompt digital issue fulfilment and download of purchases was a priority in this flow. I introduced the split-download concept, where the first 10 pages are downloaded quickly while the rest download in the background. I've worked directly with the CEO and the team of offshore developers to refine these flows for engineering teams.
Wireframes and Flow Documentation
Detailed wireframes and visual design specifications were developed as part of the briefing documentation delivered to the developers.
Timed Preview
With the introduction of Timed Preview, users are now able to preview a magazine for a preset amount of time before they have to purchase. The brand owners set offers that appear in the floating preview panel. The pages blur when the timer runs out.
Digital Tearcard
This special offer pops up in all non-purchased issues to cross-sell subscriptions.
Forms
The UI had to take into account that publishers had many different ways of authenticating against their reader's database.
The sales video was done in After Effects, the voice over from fiver.com